Work experience

 

Social Media Management and Branding Consultant                                                              June 2014—Present Cerrone Consulting, LLC

 

• Regular content creation, including blogs, for clients such as BIOS Lighting and ADP.

• Created and implemented social branding and content strategy for BLISSHealth, an Orland-based sexual health clinic.

• Translation editing, content creation, and branding for Klik.Solutions, a Baltimore and Kiev-based company specializing in managed IT services.

• Write social copy, captions, and blogs for Zipcar. 

• Develop social strategy and content for clients USAlliance and CableMover.

• Created website and social strategy for Life Force Arts, Inc's production of What We're Up Against. 

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Social Media Manager                                                                                                                   June 2019—March 2020

The National Aquarium

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• Develop daily content, including social posts, videos, and blogs across all social media platforms. In doing so, partner with internal stakeholders in photography, film, and marine biology, among others, to deliver on the mission of the National Aquarium: to inspire conservation of the world’s aquatic treasures.

• Perform regular social analytics reports, interpretation, and analysis.

• Foster and grow a vocal and engaged community across all Aquarium social media platforms.

• Ensure the continued harmony of the National Aquarium brand look and feel across present and future social media platforms.

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Employer Brand Manager, Talent Acquisition                                                                    March 2015—June 2019  Choice Hotels International

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• Managed social media and communications platforms including Facebook, LinkedIn, YouTube, Snapchat, Glassdoor, Dynamic Signal, WordPress, Indeed, and Twitter, and produced social content and recruiting collateral with a focus on Choice's Employer Value Proposition and culture. 

• Responsible for Choice Hotels’ careers site design and production; produced all photography, copy, and eleven videos to showcase Choice culture, viewable on careers.choicehotels.com

• Raised yearly visits on careers site by 1000%; responsible for 2.5% average increase in engagement across all digital media platforms.

• Launched DynamicSignal employee communication platform, and developed all content, strategy, and goals.

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Social Media Manager                                                                                                                March 2016—June 2016

Russia Beyond The Headlines

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• Developed and managed social media marketing strategy, content plans, and budget for 27+ social pages with a reach of 2 million plus, from Facebook and Twitter to Instagram and Tumblr.

• Managed an international team of 12 in regards to social content strategy, by national audience.

• Provided monthly reports on traffic, engagement, and social media marketing ROI.

 

Editorial Assistant; Social Media and Digital Marketing Manager                        August 2014—February 2015  Arrow Publications, LLC

 

• Conducted social media management, including analytics, advertisement, content production, and SEO for Facebook, Twitter, LinkedIn, and Pinterest accounts.

• Produced and edited marketing content for Google AdWords and Bing, adjusted keywords and bidding as needed. 

 

Reporter, Editor, and Social Media Manager                                                                    October 2013—June 2014 Atticus Communications, Inc.

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• Reported, edited, and managed social (content production, budget, etc.). for The Greenwich Journal & Salem Press as well as The Maple News.

• Responsible for 600% increase in Facebook traffic for Journal-Press and Maple News pages.